LED lighting at the service of bakeries and pastries
In the bakery/pastry sector, the quality of the products offered to customers is paramount, but other actions also help to highlight the breads, pastries, pastries and cakes on sale. The lighting and layout of the shop play an essential role in the valorization of the sales areas as well as products. Here's an overview of best practices for effective lighting in a bakery to attract consumer attention.
Lighting to highlight your bakery
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Like a store's colors or visual identity, lighting can influence the behavior of shoppers by optimizing their perception of space, guiding their movements and enhancing the presentation of items.
The importance of good lighting in bakery-patisserie
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Having quality lighting isn't just about brightness. Rather, it's about designing lighting that attracts consumers' attention and motivates them to buy your products, highlighting certain spaces, showcases or items (such as pastries and breads). It is also crucial to ensure visual comfort for customers. For example, proper linear lighting will facilitate traffic flow within the point of sale. In addition, paying attention to the lighting of your showcase, your threshold and your sign indicates the opening of your business while valuing your brand image and your products. Eurolight as a lighting professional advises you. adéquat facilitera la circulation au sein du point de vente. En outre, prêter attention à l'éclairage de votre vitrine, de votre seuil et de votre enseigne indique l'ouverture de votre commerce tout en valorisant votre image de marque et vos produits. en tant que professionnel de l'éclairage vous conseille.
How to choose the lighting of a bakery?
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Some lights can affect the appearance of the colors and lights of bread and pastries, while others will highlight them. Here are some tips to choose your luminaires efficiently. In general, the hot light fixtures highlight the bread. LED bulbs that emit a warm light are generally considered to have a temperature of about 2700 - 3000 Kelvins as those offered by the Spanish brand Prolight+, thus creating a friendly atmosphere. An appropriate luminous tint also helps to highlight the golden color of the bread crust and the freshness of the products. Des ampoules LED dégageant une lumière chaude sont généralement considérées comme ayant une température d'environ 2700 - 3000 Kelvins comme ceux proposés par la marque espagnole Prolight+, créant ainsi une ambiance conviviale. Une teinte lumineuse adéquate permet également de faire ressortir la couleur dorée de la croûte du pain et la fraîcheur des produits.
The importance of the IRC
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In addition, in the context of a bakery, it is wise to select LED bulbs whose IRC (Color Rendering Index) approaches 100, this figure representing the IRC of daylight. This ensures that the colors of the products are accurately perceived, thus avoiding any confusion for customers. Care must also be taken to ensure that the luminaires chosen do not impair the preservation of the products due to their heat emission. des ampoules dont l'IRC (Indice Rendu des Couleurs) se rapproche de 100, ce chiffre représentant l'IRC de la lumière du jour. Cela permet d'assurer une perception exacte des couleurs des produits, prévenant ainsi toute confusion pour les clients. Il convient également de veiller à ce que les luminaires choisis n'impactent pas la conservation des produits en raison de leur émission de chaleur.
What lights for the different spaces of a bakery-patisserie?
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Improving lighting in a bakery is not necessarily about increasing light intensity, which could lead to higher energy costs, but rather about optimizing the quality of lighting.
The benefits of LED solutions
The choice of LED lighting is a sustainable and economical solution. Indeed, LED bulbs allow a reduction in energy consumption of 50 to 80% compared to conventional lamps. Moreover, their longevity is impressive, oscillating between 20,000 and 50,000 hours, especially ceramic LED bulbs. Another advantage lies in the fact that LEDs produce little heat, which is beneficial for the preservation of pastries and other delicate products. Finally, it should be noted that LED bulbs are 95% recyclable, which promotes the preservation of the environment. permettent une réduction de la consommation d'énergie de 50 à 80 % par rapport aux lampes conventionnelles. De plus, leur longévité est impressionnante, oscillant entre 20 000 et 50 000 heures, surtout les ampoules LED céramique. Un autre avantage réside dans le fait que les LED produisent peu de chaleur, ce qui est bénéfique pour la conservation des pâtisseries et d'autres produits délicats. Enfin, il est à noter que les ampoules LED sont recyclables à 95 %, ce qui favorise la préservation de l'environnement.
Brighten up work and traffic areas
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To ensure the comfort and safety of both staff and customers, standards have been established to determine the appropriate level of lighting in different areas of a business, such as a bakery. In this sense, standard EN 12464-1, which concerns workplace lighting, requires an average illumination of at least 500 lux throughout the body area. This level of illumination is essential to facilitate the reading of the cash screen by the staff. In addition, this standard also specifies the minimum illumination required for traffic areas. commerce, tel qu'une boulangerie-pâtisserie. En ce sens, la norme EN 12464-1, qui concerne l'éclairage des lieux de travail, exige un éclairement moyen d'au moins 500 lux dans toute la zone de caisse. Ce niveau d'éclairement est essentiel pour faciliter la lecture de l'écran de caisse par le personnel. De plus, cette norme précise également l'éclairement minimal requis pour les zones de circulation.
Lighting adapted to the workspaces
It's important to diversify lighting types, such as accent and indirect lighting, depending on the different spaces in your bakery. For example, showcase lighting plays a key role in attracting consumers and showcasing products. Luminaires such as built-in or recessed spotlights or rail spotlights can be used to light cakes and pastries without dazzling customers. It is also crucial to monitor reflections that could impair product visibility and integrate LED stripe with or without aluminum profile. In addition, the general atmosphere and lighting effects need to be carefully adjusted to match the brand image of the property. spots encastrés ou des projecteurs sur rail peuvent être utilisés pour éclairer les gâteaux et pâtisseries sans éblouir les clients. Il est également crucial de surveiller les reflets qui pourraient nuire à la visibilité des produits et intégrer des rubans LED avec ou sans . En outre, l'atmosphère générale et les effets de lumière doivent être soigneusement ajustés pour correspondre à l'image de marque de l'établissement.
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